picture or erin smiling, wearing a red shirt with a field behind her.

Gone are the days when marketing strategies were just focused on “making money”.

Now, customers want brands that are authentic and genuine.

But what does that mean, exactly, and how do you be authentic online where people can quite literally ask a computer to write content for them?

Who is authentic? What is authentic?

Well, now you don’t have to ask or worry.

Marketing Without Makeup specializes in authentic marketing services for small businesses.

Grow your online presence

Erin Smilkstein, who leads Marketing Without Makeup, says that today’s modern consumer prefers brands that have consistent and transparent communication with them. When you are authentic, your customers are more likely to support your brand.

Intrigued? Book a consultation with Erin.

Marketing Without Makeup provides you with a custom framework to improve your online branding. Erin and her team work with you to design a marketing plan that not only improves SEO visibility but also builds your brand’s authority and likeability.

Authentic marketing that gets you seen by the right people
The key to achieving success, Erin says, is beginning with transparency. You need to be honest about your brand’s practices and values – even if they may be different from what is popular today.

Being transparent early on helps you attract the right customers who feel reassured by your authenticity and who are genuinely interested in your products or services. This also creates a domino effect, where happy customers refer your business to their friends and family, improving your brand’s public perception and consequently, your online visibility.

Digital marketing with the human touch

As an online boutique marketing agency, Marketing Without Makeup works with only a limited number of clients at each time. This allows them to work more closely with you to achieve your desired results in months. Erin clarifies that her goal is not to make you “internet famous”, but to help build your brand so that you attract the right people all the time.

And don’t worry! Erin believes in the human touch. That’s why she makes sure that you always work with a real team who sincerely love what they do and want to help you succeed.

Your results are authentic because your marketing is authentic.

Nothing can beat that.

Erin writes, "In the digital age, consumers are more discerning and informed than ever before. They don’t just buy products or services; they buy into brands and their values. This shift in consumer expectations has placed authenticity at the forefront of successful marketing strategies."

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